The finance club for founders
Know your numbers. Make better decisions.
Practical commercial finance for founders, from your first forecast to Series A and beyond. Cash flow, runway, pricing and pitching to investors, explained clearly.
- Free to join
- No jargon
- Built for founders, not accountants
Sound familiar?
You didn't start a business to become an accountant. But your numbers still run the show.
01
Big calls on gut feel
Hiring, pricing, spending: decisions that shape the next year, made without a clear view of what they’ll do to your cash.
02
Cash surprises
Profitable on paper, tight in the bank. The month-end scramble that a simple forecast would have spotted weeks ago.
03
Investor questions you can't answer
CAC, payback, burn multiple, runway. Investors expect fluent answers, and hesitation costs credibility.
What the Club gives you
Finance confidence, one practical step at a time.
The Club is a free community for founders who want to understand their numbers well enough to lead with them.
Practical guides
Short, plain-English playbooks on the finance questions founders actually face.
Tools & templates
Cash flow, runway and KPI templates you can use the same afternoon.
Founder events
Live sessions and AMAs where you can bring your real numbers and questions.
Curated recommendations
The books and software worth your time, and what to skip.
Finance by stage
The right questions for where you are now
Finance gets more complex as you grow. The Club meets you at your stage and helps you get ready for the next one.
Stage 01
Starting out
Pre-revenue to first customers. Getting the foundations right.
- How long will my cash last?
- What should my first forecast include?
- How do I price before I have data?
Stage 02
Raising
Pre-seed to Series A. Telling an investable story with numbers.
- How much should I raise, and when?
- Which metrics will investors test?
- Does my model hold up to scrutiny?
Stage 03
Scaling
Growing revenue, a growing team, and an accountant who looks backwards.
- Where are we actually making money?
- Can we afford the next hire?
- Which KPIs should the team run on?
Coming soon, members first
The Founders Finance Dashboard
One place to see your cash, runway, forecast and KPIs, and to test a decision before you make it.
- Live cash runway with scenario planning
- Forecast vs actual, updated monthly
- Hiring, pricing and fundraising what-ifs
- A board-ready monthly pack
From the Club
What founders say
Rated 5 out of 5
“[Placeholder] Add a short quote from a founder member: the moment their numbers clicked.”
Founder name
Company · Pre-seed
Rated 5 out of 5
“[Placeholder] A quote about a decision made with more confidence, such as a hire, a price change or a raise.”
Founder name
Company · Seed
Rated 5 out of 5
[Placeholder] A quote from a member about a template, guide or live session that helped them.
Founder name
Company · Scale-up
Placeholder testimonials: replace with real member quotes before launch.
Coming soon
Advisory is on its way.
We’re building a commercial finance partner service for founder-led businesses. Club members will be the first to hear when it opens.
One practical finance idea, every week.
Join founders getting clearer on cash, pricing and growth. Free, and you can unsubscribe any time.