About
Helping founders make better financial decisions.
Founders Finance Club exists because too many good businesses are run on gut feel and an out-of-date spreadsheet. We’re here to change that.
Why we exist
Finance shouldn't be the part of the business founders dread.
Most founders are brilliant at their product, their customers and their team. Finance is often the one area where they feel on the back foot.
Traditional accounting looks backwards. It tells you what happened, not what to do next. Meanwhile the decisions that shape a company, such as when to hire, what to charge and how much to raise, get made without a clear view of the numbers.
Founders Finance Club brings clear, practical commercial finance thinking to founders through free content, community, tools, with hands-on advisory coming soon.
Our mission
To help thousands of founders understand their numbers, make better growth decisions and build financially resilient companies.
What we believe
Four principles behind everything we do
They shape every guide, template and client engagement.
01
Clarity over complexity
If a founder can’t explain a number, it isn’t helping them. We keep things simple, visual and jargon-free.
02
Decisions, not just reports
Every piece of analysis should end in a decision. Numbers are only useful when they change what you do next.
03
Cash is oxygen
Profit is an opinion, cash is a fact. We put cash and runway at the centre of every plan.
04
Practical beats perfect
A simple forecast you update every month beats a perfect model you never open.
What we do
Three ways we help founders
The Club
A free community with weekly practical finance guidance, events and conversation.
Tools & resources
Templates, the Founders Finance Dashboard and curated books and software.
Advisory (coming soon)
Coming soon: hands-on commercial finance partnership for founder-led businesses.
Join founders who lead with their numbers.
Free, practical and built for founders.